MSPC launches Idaho Kids Win -defending, informing and expanding education freedom

Mountain States Policy Center (MSPC), the region's most trusted free-market think tank, today announced the launch of its new Idaho Kids Win campaign — a statewide initiative to ensure families know about, can access, and can defend the landmark education choice program created by House Bill 93.

The campaign will include the launch of a website to answer questions, a robust series of public town hall meetings across the state, a multi-phase media effort, and legal support to protect the law from special interest challenges.

“House Bill 93 is a victory for families, for students, and for Idaho’s future,” said Chris Cargill, President & CEO of Mountain States Policy Center. “The Idaho Kids Win campaign will ensure parents have the tools they need to take advantage of this tax credit program — and that no outside group can take those opportunities away.”

Idaho Kids Win will host at least six town hall meetings in key cities:

• Coeur d'Alene - October 15th

• Boise - October 22nd

• Idaho Falls - November 12th

• Pocatello - November 13th

• Moscow - December 3rd

• Nampa - December 4th

Each town hall is open to the public and will feature legislators, legal experts and education choice scholars that will help parents answer questions and prepare to sign up.

Idaho Kids Win will also launch a three-phase media campaign, including radio, television, digital advertising, and direct outreach to parents.

Finally, MSPC has engaged legal counsel to assist in defending the law and highlighting the needs of parents via court filings with the Idaho Supreme Court.

“Education choice in Idaho is here to stay,” Cargill said. “We are committed to making sure this law succeeds, that parents are informed, and that every child has the opportunity to win.”

For more information, visit www.IdahoKidsWin.com